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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

I've just finished an extraordinary little book called, A Technique for Producing Ideas, by James Webb Young. It is considered quite a classic, particularly among advertising people. Ontstaan vanuit zijn ervaring in advertising. Recently I re-read James Webb Young's classic, A Technique for Producing Ideas. Let's stick to creative Process. | Tags: Innovatie | 1 Comment ». A Technique for Producing Ideas (McGraw-Hill Advertising · Buy From Amazon. A technique for producing ideas is a little book by James Webb Young, originally written in 1939. First published in 1960, my 1970 edition contains 62 short pages in which Webb Young boils down the production of ideas to five steps. A Technique for Producing Ideas. Offers a step-by-step technique for sparking breakthrough creativity in advertising – or any field. James Webb Young beschrijft in dit boekje de werking van het creatieve proces. It turns out that actually, there's a reason fabulous ideas bubble up at odd times. Filed under: Boeken, Inspiratie! I just read this great little book (an hour cover-to-cover little) called A Technique for Producing Ideas . Someone handed it to me and I'll be handing it to our Creative Directors tomorrow. James Webb Young, the legendary advertising man wrote a great book – A Technique for Producing Ideas in 1960, which is a classic even today.